I love this! The choreography (Ahmed Khan), styling (Arjun Bhasin, who also worked on Rang De Basanti (2006)), and looks (Avan Contractor, who also worked on Dil Chahta Hai (2001)) are all great. I'm also already bowled over by Asin. Three trailers will do that, right?!
Besides, it really reminds of Aamir Khan's Titan commercial (read about it and watch it here) from July, in which he says, "don't resemble your passport photo for more than three months...be born everyday". Apply the framework to a song, and we get one in which Aamir sports six looks. Sample these from this Mumbai Mirror piece:
The music (A. R. Rahman) is beautiful and youthful. Please release the soundtrack, guys! Here's the trailer:
PS: I promise more diverse content (read: posts on films other than those starring Aamir or Salman Khan) after this weekend. Hope I'm not boring you :)